straTact media group is a Media Planning and Buying Agency located in Dallas Texas. On the surface, Media Planning and Buying seems pretty simple. Getting the desired ROI from your media budget is the difficult aspect. The Media Plans & Buys are only as good as the strategy behind the plan. We firmly believe that Media Strategists have an obligation to fully understand the Client's business and marketing objectives. Meeting those objectives requires close collaboration between Client, Media and Creative Teams to ensure that the message fits the media environment. Effective media planning and buying relies on a thorough understanding of the Consumer Mindset and Motivations, ever shifting Market Dynamics, and fiercely Competitive Environment. It takes an investment in time, resources and experience to produce an insightful communication platform that will generate the right balance of effectiveness and efficiency.